Business Objects provides a comprehensive set of business intelligence solutions to improve performance in the consumer packaged goods (CPG) industry. Our CPG customers include leading apparel makers; makers of personal and household care products; food and beverage manufacturers; paper and business forms makers; and pet products companies. Our business intelligence solutions enable CPG companies to:
- Determine profitable trading partners and enable collaborative process improvement
- Integrate management and financial reporting to improve performance
- Reduce and control sales and marketing costs through improved data analysis and decision-making
- Manage assets and improve capital utilization through accurate forecasting and analysis
- Efficiently service customers by understanding unique demand, supply, operational and customer insights
Aligned for Success
These CPG solutions align to a strategy for enterprise performance management (EPM). Our EPM solutions enable you to align people, processes and technologies around common plans to execute and optimize business strategy.
Business Objects Profitability Solution
With a robust and reliable understanding of costs and profitability and their sensitivity to changes in demand, managers are able to make informed and incisive decisions about strategy and tactics:
- Which products and customers to focus on to optimize profitability?
- What resources are required to deliver forecast volumes?
- What is the baseline for pricing products and negotiating with key accounts?
- How should we reshape the organization if the projected growth in a market begins to soften?
Testimonial
"Using Business Objects profitability applications' multidimensional profitability analysis feature, we can more accurately look at our profitability by product, customer and channel. It factors in variances in product pricing and the cost drivers for serving certain customers or classes of trade. In this manner, it calculates both the direct and indirect costs involved. Without the profitability solution, we’d be lost."
- Steve Moyer, business cost and profit manager, Hershey Foods Corporation
Our CPG Customers
- Adidas
- Anheuser-Busch
- Ben & Jerry's
- Brunswick
- Coca-Cola
- Conagra
- Coors
- Dole Food
- GE Consumer Products
- General Mills
- Hasbro
- Kellogg's
- Kraft Foods
- Levi Strauss
- Nabisco
- Kellwood Co
- Nestle
- Nike
- Pepsi Cola International
- Philip Morris USA
- Polo Ralph Lauren Corp.
- Reebok International LTD
- Unilever
CPG Solutions
- Sales and Marketing Effectiveness
- Trade Promotion Effectiveness
- Supply Chain Optimization
- Enterprise Performance Management (EPM) for CPG
- Collaborative Planning, Budgeting, and Forecasting
- Brand Assortment Optimization
Articles & White Papers
- Management Dashboards
- PDF 614KB - Sales Analytics for Sales Productivity
- Marketing Analytics for Lead Management
- Optimizing Assortment and Replenishment
- The Importance of BI Standardization
- PDF 540KB - The Evolution of Supply Chain Intelligence
- PDF 380KB - Trading Up: Building Smarter Promotional Strategies
- PDF 128KB - Increasing Customer Understanding and Profitability
- PDF 212KB - How to Act on Data Analysis
- PDF 60KB - Details Are in the Data
- PDF 624KB
Take Action
- Talk to a sales rep
U.S. and Canada:
+1 866 681 3435
Europe:
00800 55 11 55 11
Global contact list - Request more information
Partners
News and Features
- July 2006
Business Objects Expands Global Services Offerings - May 2006
Business Objects Garners Top Innovation Score In Apparel Magazine’s Software Scorecard - Feb. 2006
Business Objects Named Top Business Intelligence Vendor By Consumer Goods Industry For Second Year In A Row - Feb. 2006
Business Objects Introduces Consumer Packaged Goods Analytics to Help Customers Optimize Promotional Spending