Business Challenge
In order to grow revenues and reduce churn, telecommunications providers are looking for creative new vehicles for expansion that go beyond the boundaries of traditional consumer and business services. Telecommunications companies are increasingly focused on ways to improve customer retention and profitability. Customers are demanding a new generation of services that require carriers to be more flexible and responsive. The Service Portfolio Intelligence solution from BEA and Business Objects will help telecommunications providers quickly bring new wireline, wireless and cable services to market - driving new revenue streams, customer satisfaction and competitive advantage.
The ability to meet these customer demands are typically limited by existing IT and network infrastructures, including closed, proprietary network-based switching fabrics that are too complex and rigid to allow for the rapid creation and deployment of new service offerings. The Service Portfolio Intelligence solution is built on BEA's application infrastructure platform and enables providers to plug contents into the provisioning and billing infrastructure of the carrier. The combined BEA and Business Objects solution, delivers a trusted application infrastructure platform that enables service providers to quickly deploy new data services while leveraging. Business Objects' best-in-class reporting and analytics.
Improve profitability by swiftly meeting customer demands
The provisioning of intriguing, compelling, cool services is the key to new device shipment and mobile carrier growth. Service providers are looking for ways to differentiate themselves by providing value-added services to their customers. They are launching mobile services such as ring tone, music, and game downloads, as well as general data services.
Telecom providers need detailed information that provides visibility into which services are being consumed across which demographics so that targeted offerings can be created and optimized in order to keep higher levels of profitability and market share. Business Objects dashboards track and manage performance against targets for increasing average revenue per user (ARPU). For example, understanding which services or content feeds are the most popular, the uptake on new services offerings by subscriber base and establishing patterns and trends amongst subscriber segments will help increase ARPU. The BI components within the Service Portfolio Intelligence solution will enable suppliers of content visibility into which services are requested such as news, ring tones, games and entertainment to drive their own profitability.
Cross Organizational Business Benefits:
- Finance: provide reports that indicate service has been enabled in the network, the billing codes are set and that order provisioning and call centers have the order codes and order details.
- Marketing: provide reports that show which customers who have signed up for which services (in the past 24 hours, week and month), their billing and also the top services being signed up for and the least requested services. Show trend analysis of various subscriber services by customer segment. Provide reports by regions and markets. Use this data to develop targeted customer bundles.
- Suppliers: provide suppliers with secure access to reports showing which services are being requested by various customers segments. Timely availability of these reports can help suppliers increase their own revenue and profitability.
- Call Center: provide insight on which services are being requested to better mange upsell and cross sell opportunities to drive revenue from the installed base.
- Sales: Compare various services against forecast and targets and amount of traffic generated (network load in a spider chart) by each service, daily, weekly, monthly and the associated revenue versus target.
Improve customer service quality by identifying key service issues such as repairs and outages, and gauge the percentage of problems solved with quality of service analysis. Enable customers to receive integrated online usage and bill analysis to understand the dynamics of their own usage.
Understand your profitability and retention drivers better with this joint solution from BEA and Business Object. BEA provides the leading platform for rapid service development and Business Objects with best in class reporting and analytics to provide insight on these service offerings.
Take Action
- Talk to a sales rep
U.S. and Canada:
+1 866 681 3435
Europe:
00800 55 11 55 11
Global contact list - Request more information
Content Services
- Differentiate your services and reduce customer churn by quickly delivering the most appealing and targeted service packages.
- Gain new revenue streams and increase ARPU (average revenue per user) by creating and deploying new customer services in less time.
- Decrease costs-to-serve and reduce operating expenses by streamlining the process and expense of developing new services.
- Faster time to market in delivering new services through an open, scalable framework that keeps pace with business growth and market changes.
- Telco proven and highly adaptable. BEA provides the leading platform for rapid service development and Business Objects provides best in class reporting and analytics to provide operating and analytics on these service offerings.
About BEA
- BEA has a long, successful history in the telco industry. All telecom companies in the Fortune 500 and Fortune Global 500 rely on BEA technology. BEA Systems, Inc. (Nasdaq: BEAS) is a world leader in enterprise infrastructure software, helping enable companies to improve business responsiveness through service-oriented architecture (SOA), a software design approach that more closely aligns IT with business objectives. Headquartered in San Jose, Calif., BEA has 75 offices in 36 countries. www.bea.com