BusinessObjects Set Analysis
Turn Analysis into Action
BusinessObjects Set Analysis helps your organization define, track, and analyze segments that drive the success of its business activities. It helps you understand how each group or segment contributes to overall performance by simplifying and accelerating the data segmentation process to create dynamic, customized groupings—such as good customers, bad suppliers, and at-risk customers.
With these sets, organizations can analyze their impact on overall performance by assigning critical business metrics (such as revenue generated by premium customers). The metrics for these sets can then be shared across the organization through dashboards, providing a consistent foundation for decision making.
BusinessObjects Set Analysis drives better decision making by allowing you to:
- Easily create and share consistent segments
- Set membership tracking to help you monitor set growth
- Understand set behavior and contribution to business performance
- Define critical business metrics
- Track underlying business trends
"Without a comprehensive BI and EIM solution, we weren't maximizing the value of our customer data. Now we'll spend a lot less time digging for data - and a lot more time analyzing it."
Ivan Latanision
Chief Technology Officer
SourceMedia
This is a add-on to BusinessObjects Enterprise
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Europe: 00800 55 11 55 11
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Please contact a local sales office near you so we can help understand your business needs and tailor a complete solution that will work best for your business.
Alternatively, locate a Business Objects alliance or system integrator partner using our partner locator tool. These partners are global leaders in a wide variety of specialties, industries and vertical markets and can also work with you to create an overarching solution.
Key Features
Create and Share Consistent Segments
Whether it's based on geographies, products, or customers, segmentation helps your
organization align around a set of common definitions. Many organizations perform
segmentation so they can categorically and systematically understand their business
performance.
Define Critical Business Metrics
Segmentation helps you improve business performance, but you must also track and analyze
the success of each set. Evaluating set performance helps your organization meet its objectives.
If your key organizational metrics are profit margin, sales, etc., you can look at profit margins
or the satisfaction index for the premium customer set to see if the appropriate supporting
resources and activities are properly aligned.
Track Segment Membership and Changes Over Time
BusinessObjects Set Analysis gives you visibility into the hidden trends that drive your
organization. By tracking set members over time, you can see which sets they move to and
identify migration patterns between different sets. You can answer questions such as, "If
customers migrate away from a loyal segment over time, when and where do they go?" Your
marketers can then target departing customers with welcome-back offers or, better still, target
them before they leave.
Related Products
BusinessObjects Enterprise
BusinessObjects Enterprise is the BI platform that enables IT departments to confidently deploy and standardize their BI implementations. Built using a flexible, scalable, and service-oriented architecture, it allows you to easily extend BI to everyone in your organization.
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U.S. & Canada 1 866 681 3435
Europe: 00800 55 11 55 11
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