General Industry Solutions Features

Prebuilt Analytics for Tracking Customers and Campaigns

With over 40 prebuilt analytics, this module lets your organization follow customer behavior and campaign status, and compare the two. Hence, you'll be able to see your campaigns' effectiveness throughout the customer life cycle, and refine your targeting and campaign activities.

This module incorporates a full set of the most critical metrics for measuring campaigns, and you can complement these with your own existing metrics. By monitoring these metrics automatically, it reduces an impossible task—how to track campaigns across many channels, targets, and incentives—to a standard function that yields rich information.

Simple Web-Based Business Dashboards

This module is designed to help your business users master complex analysis quickly. The interface is a standard web browser with a simple dashboard that users can customize to show the information they want. Included is a complete explanation of what each analytic is used for, the questions it answers, and how to use it. Many analytics include a summary of typical findings, so that interpreting the results from any analytic is fast and straightforward.

Enterprise Performance Management

Enterprise performance management (EPM) solutions, such as this Campaign Analytics module, enable you to align people, processes and technologies around common plans to execute and optimize business strategy.

Maximize Customer Value

The module provides real insight into your customer base. At the segment level, this can help to reveal changes in your organization's competitive environment. It will also help individuals to gain a detailed behavioral picture of the small percentage of customers who are most critical to revenue.

The resulting insight can guide your organization to change its behavior toward acquiring high-value prospects with the greatest chance of success, and toward building customer lifetime value.

Prebuilt Analytics for Tracking Customer Behavior and Change

Our module automates the otherwise impossible task of monitoring all of your customers, all of the time, with predefined business metrics and customer segments. This enables changes in customer behavior to be revealed in questions like, "Which high-value customers are spending less this month?" and "Which low-value customers have started spending more?"

Segments are defined by customer behavior, demographic attributes, and customer value. Metrics include lifetime value, recency, frequency of purchases, and monetary value scores. In addition, your organization has the option to add its own existing segments and metrics.

Simple Web-Based Business Dashboards

This module is designed to help your business users carry out complex analysis, quickly and easily. The interface consists of a simple dashboard inside a standard web browser and is customizable to show only the required information. Within our module, you'll find a complete explanation of what each analytic is used for, the questions it answers, and how to use it. Many analytics include a summary of typical findings so that interpreting the results from any analytic is fast and straightforward.

Enterprise Performance Management

Enterprise performance management (EPM) solutions, such as Customer Analytics module, enable you to align people, processes and technologies around common plans to execute and optimize business strategy.

Monitor Key Sales Metrics

To improve sales performance, organizations need to find and retain more good customers, while staying within their sales budget. Many factors, revealed as key performance indicators (KPIs), can help an organization achieve this.

This module lets your business users track a range of KPIs—like unsold products, inactive customers, and discounting—and highlights their status. This gives your users better visibility of key business metrics, and allows them to take immediate action. With Sales Analytics, users can, depending on their needs, monitor a key performance metric against a predetermined threshold or time period, or run several metrics together.

Interpret Key Sales Drivers

Interpreting sales data is all about uncovering the key business drivers. Sales Analytics offers unique insight through best-practice, easy-to-understand visualizations that make complex analysis simple.

It enables organizations like yours to effectively deploy their sales force and identify concerns and opportunities. With Sales Analytics, your organization can answer complex and critical questions such as:

• Am I spending too much resource on low-value deals?
• Is my revenue stream exposed to a few high-value orders?
• How can I anticipate seasonal variances in revenue or in repeat orders?
• What percentage of my target have I achieved and how does this compare with last year's results?
• What is the impact on revenue by customers who are spending less?

Our analytics will summarize the results, using intelligent and simple visualization to give clear answers quickly.

Act to Optimize the Sales Process

Insight is most valuable if it leads to action. With this module, your users can create rules to monitor a KPI against a threshold, against a previous period, or against another metric. So when spotting a business change, they can take immediate action to improve the sales process.

For example, business users can monitor actual revenue against forecast revenue and receive an email when the actual is behind target. Actions can be simple emails to sales managers to alert them that a sales team's behavior has changed, or can feed customer records to a call center to initiate a telemarketing campaign to a group of customers most at risk.

Monitor Financial Operations

Provide drill-down analysis into multiple geographies, operating companies, and cross-financial statements. Centralize information from your operational systems in one location and understand underlying factors behind key business drivers.

Enhance Financial Metric Analysis

Integrate financial metrics with your current Business Objects-SAP dashboards and scorecards, and then analyze the factors behind performance indicators and business metrics. You can measure progress toward high-level goals, or pinpoint the specific source of problems.

Cash Inflow and Outflow

Simplify auditing for managers and get insight into cash inflows and outflows. View aggregate results or drill down to the root cause of issues.

Enterprise Performance Management

Enterprise performance management (EPM) solutions, such as Financial Performance Analytics, enable you to align people, processes and technologies around common plans to execute and optimize business strategy.

Optimize Recruitment

Our solution gives your users insight into present and future recruiting needs. It can help reduce recruitment cycle times and measure how effective outside recruiting agencies are in helping you to fill important positions.

Retain and Develop Employees

When an employee leaves, your organization must cope with replacement expenses, skill loss, and reduced customer satisfaction. Workforce Analytics uses skill and tenure data to recommend clear paths for developing and retaining your employees. The solution also helps you monitor employee progress throughout their personal development plan. This can result in more targeted training and education services within your organization, resulting in greater employee retention and higher employee satisfaction.

Maximize Workforce Results

Let your organization get the most from its workforce while continuing to maintain employee satisfaction and control costs. From performance data, to training, to salary and benefits, Workforce Analytics gives you the complete picture.