Consumer Packaged Goods Industry Solutions Features

Business Metrics

Sales and Marketing Effectivness Analytics provides the following business metrics:

• Value Sales. Revenue from regular trading activity. This can be measured by numerous dimensions, such as channel, customer, product, and time.
• Average Order Value. Average amount that a customer spends. This can be measured by numerous dimensions, such as average customer spend within a channel, or an individual customer's average spend.
• Order Frequency. Frequency with which a customer places an order. This is an average, measured across time and channel (the most typical within this solution).
• Products Bought. Proportion of total sales that a particular entity represents. In this solution those entities are usually channel, customer, and product.
• Sales change Year on Year. Percentage change in sales revenue year on year.
• Marketing Spend Change Year on Year. Change in marketing budget spend on a particular brand year on year.
• Progress to Target. This shows the current progress to target and is expressed as a percentage.
• Market Share. The share that your product has of the market. The market is typically defined as a category of products that are grouped together as they have similar attributes.
• Distribution. Also known as all commodity volume (ACV).
• Weighted Distribution. This is the percentage of stores that are selling your product, weighted by the turnover of that store.
• Sales Forecast. The sales revenue that a sales person is forecasting for a particular deal. This measure is additive across time and across the sales organization.
• Marketing Budget. The amount of money that the marketing department has at its disposal to spend on supporting brands within the company's portfolio.

Addressing Your Business Issues

BusinessObjects Trade Promotion Effectiveness Analytics allow you to analyze your promotion activity, track promotion details, and take timely action to see returns on your investment. Trade Promotion Effectiveness Analytics addresses the need for a holistic view of key performance indicators that measure the effectiveness of trade fund spending and delivers one version of the truth across the organization. The solution allows for access to information by brand, product, channel, organization, customer, and geography. The ability to do timely analytic of promotional spend allows you to plan trade spend effectively, track event level success and monitor return on your trade spend investment.

Analyze Trade Promotion Activity

Trade Promotion Effectivness Analytics will help you gain a macro level view of your promotions by tracking your key performance indicators that relate to your organizations promotional spend. This enables you to control your trade promotion spend and gain insight into where promotional funds are being spent across your organization and how funds are being spent with retail customers.

Track Promotion Details

Drill into the details of your promotions and analyze results across the organization. Gain detailed insight into your customers and understand which promotions are impacting them the most. Do analysis across channels, products, customers and geographies by time for an insightful view into your promotions. Continually monitor the performance of customers and campaigns to track their success over time.

Take Timely Action

Leverage your insight to plan better spend on your promotional campaigns. Compare promotions to sales to get insight into the return on investment for your trade promotions spend. This allows you to dramatically impact your marketing budget by knowing which promotions yield the best performance and which are not worth investing into.

Brand Standardization

Brand Assortment Optimization enables brand managers to drive sales and profitability through improved company-wide, customer segment and customer brand composition and through the monitoring of a standardized best practice process.

Rapid delivery of key, consolidated information

Supply Chain Analytics is a prebuilt, best practice-based data warehouse solution with out-of-the-box reports, dashboards, and diagnostics of vital interest to supply chain management, CFO, and Office of Finance personnel. The SCA solution enables your organization to improve sales growth and improve capital utilization while optimizing its operational efficiencies through informed understanding of supply chain performance. Our solution gives you the analysis that enables decision-making in the key supply chain business processes involved in procuring, holding, and moving products to drive improved financial performance.

Supply Chain Analytics provides the rapid delivery of key, consolidated information needed to analyze and diagnose supply chain factors impacting both your top-line and bottom-line performance.