Sales and Marketing Effectivness Analytics provides the following business metrics:

• Value Sales. Revenue from regular trading activity. This can be measured by numerous dimensions, such as channel, customer, product, and time.
• Average Order Value. Average amount that a customer spends. This can be measured by numerous dimensions, such as average customer spend within a channel, or an individual customer's average spend.
• Order Frequency. Frequency with which a customer places an order. This is an average, measured across time and channel (the most typical within this solution).
• Products Bought. Proportion of total sales that a particular entity represents. In this solution those entities are usually channel, customer, and product.
• Sales change Year on Year. Percentage change in sales revenue year on year.
• Marketing Spend Change Year on Year. Change in marketing budget spend on a particular brand year on year.
• Progress to Target. This shows the current progress to target and is expressed as a percentage.
• Market Share. The share that your product has of the market. The market is typically defined as a category of products that are grouped together as they have similar attributes.
• Distribution. Also known as all commodity volume (ACV).
• Weighted Distribution. This is the percentage of stores that are selling your product, weighted by the turnover of that store.
• Sales Forecast. The sales revenue that a sales person is forecasting for a particular deal. This measure is additive across time and across the sales organization.
• Marketing Budget. The amount of money that the marketing department has at its disposal to spend on supporting brands within the company's portfolio.