Business Objects Provides Vodafone with In-Depth Understanding of Customers to Deliver Best Possible Mobile Services and Products
SAN JOSE, Calif. and PARIS - September 6, 2006 - Business Objects (Nasdaq: BOBJ; Euronext Paris ISIN code: FR0004026250 - BOB), the world's leading provider of business intelligence (BI) solutions, today announced that Vodafone Egypt has standardized on BusinessObjects™ XI Release 2, the industry's most advanced and complete BI platform.
The mobile services industry is an extremely competitive environment that is characterized by high customer turnover. Vodafone Egypt has used Business Objects as its reporting and business intelligence solution since 1998. For the past eight years, business has grown, product complexity has increased, and the intelligence produced by Business Objects solutions has become increasingly critical. Business Objects software is used today in many different business units and in a variety of management functions including finance, sales, customer operations, technology, regulatory and strategy departments.
BusinessObjects XI Release 2 provides Vodafone Egypt one BI platform for reporting, query and analysis, and performance management tasks. It simplifies standardization by offering a modern service-oriented architecture and user-friendly tools to manage the complete BI platform.
"With BusinessObjects XI Release 2, we now have one Web-based environment with excellent security, a new dashboard manager and performance manager, enhanced core capabilities -- including managing all users, and we can achieve the flexibility that is needed thanks to a scalable solution," remarked Ahmed Nabil, datawarehouse manager at Vodafone Egypt.
About using Performance Manager and Dashboard Manager, Nabil said: "Once strategy and objectives are defined, it was vital that we implemented a system that gave us scorecards and dashboards to help our decision makers measure their KPIs (Key Performance Indicators,)."
Scorecards and dashboards are seen as a strategic tool at Vodafone Egypt as they provide overall indications on business performance and customer satisfaction to senior management. Senior management has top level information while business unit managers have the ability to drill down to different levels of detail for their own departments.
"Telecom providers around the world are relying on Business Objects' solutions to remain competitive in markets, where the only constant is change," comments Maurizio Carli, senior vice president and general manager EMEA at Business Objects. "Vodafone Egypt's standardization on BusinessObjects XI Release 2 has given it a solid foundation for future growth, giving employees unparalleled flexibility to measure business performance, identify new trends and exploit opportunities in the market."
About Vodafone Egypt
In 1998 the Vodafone Group aligned its interests in Egypt with a consortium of international and Egyptian investors through a Joint Venture Agreement. The consortium won its bid for a GSM license in May 1998. Since then, Vodafone Egypt has grown rapidly to its current customer base of over 6.4 million subscribers (March 31st 2006). Vodafone Egypt's success has been built on the collaboration between its major shareholder, Vodafone Group, and Egyptian partners Alkan, Banque du Caire and MSI International, although Vodafone retains all management responsibilities.
Business Objects has been a pioneer in business intelligence (BI) since the dawn of the category. Today, as the world's leading BI software company, Business Objects transforms the way the world works through intelligent information. The company helps illuminate understanding and decision-making at more than 46,000 organizations around the globe. Through a combination of innovative technology, global consulting and education services, and the industry's strongest and most diverse partner network, Business Objects enables companies of all sizes to make transformative business decisions based on intelligent, accurate, and timely information.
Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company's stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 - BOB) stock exchanges. More information about Business Objects can be found at www.businessobjects.com.
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