Business Objects Introduces Innovative Business Intelligence Solutions For Communications Service Providers
Company Expands Offerings in Communications Industry by Collaborating with Leading Partners, Including BEA Systems, HP, KXEN, and Openwave Systems
SAN JOSE, Calif. and PARIS - June 6, 2006 - Business Objects (Nasdaq: BOBJ; Euronext Paris ISIN code: FR0004026250 - BOB), the world's leading provider of business intelligence solutions, today announced the introduction of several targeted BI solutions for the communications industry. These solutions are designed to enable communications companies to innovate throughout their business, by improving the effectiveness of campaigns through deep personalization, speeding the introduction of new value-added services, and improving customer recruitment and cross-selling. To deliver these solutions, Business Objects is working closely with several of its industry-leading partners, including BEA Systems, HP, KXEN, and Openwave Systems.
Today, Business Objects is a leading provider of BI solutions for the communications industry, with its software deployed at all of the top 30 communication service providers (CSPs) around the world. The company's solutions are designed to increase revenues, expand customer retention, track and monitor key processes, and provide executives with insight into operations. In the past four years Business Objects has steadily increased its focus on the communications vertical by creating targeted solutions for the industry and establishing dedicated direct sales and global services teams to service Tier 1 CSPs worldwide.
"Business Objects helps companies turn raw information into a valuable asset that can be used to innovate and improve the performance of a business," said John Schwarz, CEO of Business Objects. "By providing BI solutions with our partners that are tailored to the specific needs of communications companies, we enable them to turn their ideas into action much more quickly. These solutions then become an essential component of any communications companies' business strategy."
The next generation business intelligence solutions announced today from Business Objects and its partners provide service providers with the ability to track and monitor processes using historic transactional data and near real-time information on operational processes like mobile phone activation, service and device personalization, and content provisioning. Highlights of these solutions include:
- Operational Business Intelligence: Business Objects will work with HP to offer a solution that empowers business users and process owners across the telecommunications enterprise to track, understand, and manage the performance of mobile phone activation process performance. The Business Objects Telecom Activation with HP OpenView solution provides near real-time visibility into the complex and highly synchronized tasks that must be executed in a timely manner for customer activation. The Business Objects and HP solution provides monitoring of tailored metrics presented in an intuitive and flexible dashboard that lets users drill down into problem areas for root cause analysis, receive real-time alerts when processes exceed set tolerance thresholds, and gain visibility into the business impact of delays and manual interventions. For example, a mobile operator can use the solution to monitor how well the various steps in the automated activation process are going and receive alerts if the process is failing or getting delayed in some steps. This helps to enable the operator to quickly take corrective action as needed to improve the business processes that impact customer satisfaction and reduce internal costs.
- Service Portfolio Intelligence: Providing innovative and compelling services can be the key to differentiation and growth in today's highly competitive mobile communications industry. The BEA WebLogic Service Delivery Platform™ from BEA Systems, a leader in communications infrastructure software, is designed to enable communications services providers to introduce or terminate new services quickly, efficiently, and cost effectively. Business Objects BI software extends the BEA WebLogic Service Delivery Platform, helping to deliver a solution that can provide visibility into the profitability, popularity, and impact of these services by customer segments, markets, and other dimensions. For example, communications service providers can use the joint Business Objects-BEA solution to monitor the use of third-party content like ring-tone downloads or sports feeds to determine which of these services helps them drive the most new revenue streams, improve differentiation, and increase customer retention.
- Personalization Using Customer Insight: Business Objects and Openwave Systems are collaborating on a solution to enable network operators to better analyze, understand, and capitalize on mobile device subscriber behavior. The solution enables the operators to leverage the data contained in their networks to create very detailed profiles and segments of the subscribers based on their actual patterns of use and network footprint. This will enable the operators to create personalized services and target subscribers based on analysis of real-time data to enhance customer experience. For example, a specific service or advertisement might be shown to a customer based on where they are in a particular city or based on their specific lifestyle profile and recent activity. By using micro-segments for specific marketing campaigns, companies can help to increase the yields of their promotions and the effectiveness of marketing expenditures.
- Predictive Analysis: Business Objects and KXEN have partnered to provide communications managers with predictive information in operational BI dashboards - allowing managers to use historical and predictive analysis to improve planning and performance management for service delivery and personalization, increase revenue and margin per user, and improve customer satisfaction. The integrated solution automatically provides a correct and relevant analysis of customer behavior, billing, provisioning, and service data as key predictors for root cause analysis, forecasts, change notification, and segment descriptions. For example, an operator can look at historic data on customer churn to create models to predict the likelihood a customer will discontinue service and apply it to the current subscriber base to minimize churn risk. Key performance indicators and influencing factors can be tracked in Business Objects dashboards, and alerts can be set to inform decision makers when pro-active action is appropriate.
Please see below for key executive quotes regarding the solutions mentioned above.
Rani Goel, director of communications industry marketing, Business Objects:
"Business intelligence is a must for service providers in today's highly competitive and consolidated communications market. Those who know their customers and operations best will be the winners. Successful operators are not limiting themselves to intelligence about transactional data, but expanding it to operational process as well. BI is becoming pervasive throughout the organization and intelligence is also being shared with customers and partners. Along with our partners, we are bringing the next generation of BI solutions to the industry to help our customers improve competitive differentiation and operational efficiency."
Yale Tankus, vice president, Partnerships and Alliances, OpenView Business Unit, HP:
"The Business Objects Telecom Activation with HP OpenView solution gives decision makers visibility into how the business is performing against plan, up to the moment. Our combined solutions can help make business intelligence even more active and help move customers closer to becoming Adaptive Enterprises as they gain the ability to make more informed and immediate adjustments to capitalize on change."
Chris King, senior director, worldwide telecommunications markets, BEA Systems:
"With voice revenues trending downward, communications service providers are seeking new revenue opportunities via the delivery of next-generation services. The BEA WebLogic Service Delivery Platform is based on BEA WebLogic® enterprise and communications infrastructure software and is designed to enable service providers to easily extend their service delivery platform to support third party content providers. Leveraging Business Objects BI software, the joint BEA-Business Objects solution can deliver a trusted platform that is designed to help customers have visibility into the adoption and profitability of their services."
Jon McCormack, chief architect, Openwave:
"Given the increasing level of competition resulting from network convergence and new market entrants, it is incumbent upon operators to innovate faster with differentiated, personalized features that set their value apart from the competition and drive new revenue opportunities. We are working closely with Business Objects to ensure that operators are best equipped to leverage the inherent benefits of wireless and subscriber knowledge to deliver the most personally relevant experiences across networks and devices."
Roger Haddad, CEO, KXEN:
"Line managers are driving revenue and optimizing margins with KXEN's predictive analytics integrated into their familiar Business Object environment. To sustain bottom line growth, service providers are now developing micro-segmentation strategies. By rapidly analyzing vast amounts of behavioral data, the Business Objects and KXEN solution helps decision makers determine the key actionable drivers for acquisition, retention, and margin optimization in each customer micro-segment."
For more information on these solutions and other ways Business Objects is helping communications service providers improve business performance, please visit www.businessobjects.com/communications.
About Business Objects, an SAP company
Business Objects has been a pioneer in business intelligence (BI) since the dawn of the category. Today, as the world's leading BI software company, Business Objects transforms the way the world works through intelligent information. The company helps illuminate understanding and decision-making at more than 46,000 organizations around the globe. Through a combination of innovative technology, global consulting and education services, and the industry's strongest and most diverse partner network, Business Objects enables companies of all sizes to make transformative business decisions based on intelligent, accurate, and timely information.
Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company's stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 - BOB) stock exchanges. More information about Business Objects can be found at www.businessobjects.com.
Business Objects and the Business Objects logo, BusinessObjects and Crystal Reports are trademarks or registered trademarks of Business Objects in the United States and/or other countries. All other names mentioned herein may be trademarks of their respective owners.
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The Business Objects logo, BusinessObjects, Crystal Reports, Intelligent Question, and Xcelsius are trademarks or registered trademarks of Business Objects in the United States and/or other countries. All other names mentioned herein may be trademarks of their respective owners.
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