Business Objects Named Top Business Intelligence Vendor By Consumer Goods Industry For Second Year In A Row

Consumer Goods Executives Ranked Business Objects Ahead of Other BI and Applications Vendors Based on Overall Experiences with the Technology

SAN JOSE, Calif. and PARIS - Feb. 7, 2006 - Business Objects (Nasdaq: BOBJ; Euronext Paris ISIN code: FR0004026250 - BOB), the world's leading provider of business intelligence (BI) solutions, today announced that for the second year in a row, it is the top choice for business intelligence by companies in the consumer goods industry, according to an annual survey of readers conducted by Consumer Goods Technology (CGT). Readers considered dozens of vendors based on their actual experience with BI products and once again ranked Business Objects ahead of Cognos, SAP, SAS, Microsoft, Oracle, and MicroStrategy among others. The article appears in the current issue of CGT, available in print and online at www.consumergoods.com.

A third party research firm handled the voting procedures, asking consumer goods executives to identify the technology vendors they currently use, and rank their customer experience using each product. Technology categories on the ballot included: RFID, Trade Promotions, Enterprise Resource Planning, Data Synchronization, Customer Relationship Management, Business Intelligence, and more.

In the article on the Readers' Choice Awards, Tim Clark, CGT's editor-in-chief, states: "The ability to offer more insight to more action is why Business Objects ranked No.1 with the readers of CGT. In November, the company unleashed Crystal Xcelsius™, which allows users to turn ordinary Excel spreadsheets into interactive visual analytics. Business Objects also unveiled its Intelligent Question™ offering this year, which claims to bring BI to every worker - regardless of technical skill or job title."

"This recognition validates the success we're experiencing in the consumer packaged goods (CPG) market, as well as our strategy to provide consumer goods companies with the most comprehensive solutions and targeted BI platform in the industry," said Russ Hill, director of worldwide retail and consumer packaged goods industry marketing at Business Objects. "As the use of business intelligence in the CPG industry continues to increase, Business Objects has become the vendor of choice for companies looking to improve margins, sales, marketing, and trade promotion management, as well as for optimizing supply chain and category management functions. The CPG industry is a key market for Business Objects, and we are excited that the readers of Consumer Goods Technology have recognized our leadership for the second straight year."

For more information on Business Objects solutions for the consumer packaged goods industry, please visit www.businessobjects.com/cpg/.

About Consumer Goods Technology

CG Executives rely on Consumer Goods Technology magazine to demonstrate how information technologies improve business performance and help generate greater responsiveness, productivity, and competitive advantage. Through each issue of Consumer Goods Technology and its exclusive research and other topical supplements, readers learn how to gain market share in their B2B and B2C operations, stay competitive, understand the needs of customers and supplies, and pull more value from their supply chains.

About Business Objects, an SAP company

Business Objects has been a pioneer in business intelligence (BI) since the dawn of the category. Today, as the world's leading BI software company, Business Objects transforms the way the world works through intelligent information. The company helps illuminate understanding and decision-making at more than 46,000 organizations around the globe. Through a combination of innovative technology, global consulting and education services, and the industry's strongest and most diverse partner network, Business Objects enables companies of all sizes to make transformative business decisions based on intelligent, accurate, and timely information.

Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company's stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 - BOB) stock exchanges. More information about Business Objects can be found at www.businessobjects.com.

Business Objects and the Business Objects logo, BusinessObjects and Crystal Reports are trademarks or registered trademarks of Business Objects in the United States and/or other countries. All other names mentioned herein may be trademarks of their respective owners.

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The Business Objects logo, BusinessObjects, Crystal Reports, Intelligent Question, and Xcelsius are trademarks or registered trademarks of Business Objects in the United States and/or other countries. All other names mentioned herein may be trademarks of their respective owners.

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