This white paper focuses on one fundamental question: How can businesses—both mailers and their mail service providers—keep their mailing lists in sync with a highly mobile society? Today, more than ever, the answer is change-of-address processing. In addition to discussing the growing arsenal of tools and services available to support address update best practices, this paper presents recommendations for deploying an effective address update strategy—one that yields optimal results and a strong return on investment (ROI).
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